| FBA | Product | Aug rev share | 6-month shape | Aug vs Jul | 33-day pulse | Last 7d | vs prior 7d | Trend |
|---|
Pulled from Sellerboard for account ori@pelecommerce.com, one call per month and one per day, then folded from SKU to ASIN. Four ASINs sell under two SKUs each; their units and revenue are summed, but ad spend is not — Sellerboard attaches ad spend to the ASIN and repeats it on every SKU row, so summing it would double both the spend and the profit that flows from it.
Every daily series was checked against its own month total. Sixteen of seventeen ASINs match to the cent. B0932V5XXS is one unit and $35.99 light across August — 0.1% — most likely an order that settled between the two pulls.
Days are UTC calendar days, as Sellerboard reports them.
Week blocks are folded from the daily pulls. Revenue and units add back to the month exactly. Net profit and ad spend can sit a few cents out — the monthly figures come back already grouped by ASIN, while the daily ones arrive per SKU and have ad spend de-duplicated a day at a time, so rounding accumulates. The widest gap across July and August is $2.68 on one ASIN's month of profit, 0.10%. Read the P&L table for exact profit; read the weeks for direction.
The big number is Sellerboard's FBAStock — units sellable in FBA right now. Units in transit and units Amazon has reserved are not in it and are listed beneath, because reading the sellable figure alone as "what we own" makes an ASIN with 3 sellable and 144 reserved look like it is about to die. Cover in days is Sellerboard's own DaysOfStockLeft, not a figure derived here; red means it flags a reorder now or has 21 days or less, amber 35 or less. Two ASINs sell under two SKUs and their stock is summed, but cover and the reorder flag are taken from the SKU actually holding the stock, since neither can be added up.
Click any product row and its notes open underneath it. They are transcribed verbatim from the Campaign ASIN Notes sheet — the summary of the meeting with Dvir and Ori on 3 June — and are not pulled live: they change only when someone updates data/asin-notes.json. The sheet covers 15 of the 17 ASINs; the two K-Cup Crema listings have no entry.
The target verdicts are a reading of those notes, not a second source. Where a note names a figure ("$4,000 monthly ad spend") or a benchmark month ("use April as the target benchmark"), the number is the client's own. Where it only says continue, maintain or push, the benchmark is assumed to be May 2026 — the last full month before the meeting — and every such line is labelled assumed. A benchmark comparison allows 5% either way before it counts as missed. Only complete months and complete 7-day weeks are judged.
Rising / Falling means the last 7 complete days moved more than 15% against the 7 before. Steady is everything inside that band. Quiet means fewer than 7 units in the week — too thin for a percentage to mean anything, so read the pulse, not the chip. It is called Trend, not Direction, because Direction is the client's own heading in the notes sheet and means something else entirely: the instruction for the ASIN, not a measurement of it.
Net profit subtracts six lines from revenue: Amazon fees, product cost, ad spend, promotions and refunds. The six reconcile to Sellerboard's own net figure to the cent on every ASIN in every month. It does not carry account-level overhead that was never attributed to an ASIN, and it is only as good as the COGS entered in the account.